Storm Damage GuideBy Chad Yates, Owner·Updated August 2026·10 min read
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Quick answer

As soon as possible - ideally within a few weeks of the storm. Wisconsin insurance policies typically give you a limited window to file a claim, and waiting through a freeze-thaw cycle can turn minor damage into major water infiltration. Don't wait until you see a ceiling stain.

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Last spring we inspected a home in Janesville after a hailstorm rolled through Rock County. The homeowner thought everything looked fine from the ground. No missing shingles, no visible holes. He figured he'd dodged it.

He hadn't. His roof had hundreds of impact hits - bruised shingles, crushed granules, dented ridge cap - and his insurance adjuster was already scheduled. He almost didn't call us.

That's the thing about hail and wind damage in Wisconsin. Most of it is invisible from your driveway. And if you miss the signs, you miss your claim window - and you're paying out of pocket for leaks that show up six months later.

Here's what to actually look for.

1. Bruised or Soft Spots on Asphalt Shingles

This is the one homeowners miss most often. A hailstone hits your shingle and crushes the mat underneath - the fiberglass or organic layer that gives the shingle its structure. From the ground it can look completely normal. Up close, the shingle feels soft when you press it, almost like a bruise on an apple.

Over time, that damaged mat lets water in. Not right away. Sometimes not for a year. By the time you see a stain on your ceiling, the decking underneath may already be rotting.

This is why a visual inspection from your yard isn't enough after a storm.

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2. Granule Loss - Especially in Your Gutters

Asphalt shingles are coated with ceramic granules. Those granules are what protect the shingle from UV rays and give it its lifespan. When hail hits, it knocks granules loose.

Check your gutters and downspout splash blocks after a storm. A little granule loss over many years is normal. A pile of dark, gritty sediment after one storm is not.

You might also notice bare patches on the shingles themselves - areas where the black asphalt mat is exposed. Those spots will degrade fast, especially through a Wisconsin winter with freeze-thaw cycles hitting them repeatedly.

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3. Cracked or Split Shingles

Larger hailstones - anything above an inch - can crack shingles outright. Wind can do the same, especially on older roofs where shingles have already become brittle.

Cracks don't always go all the way through. Sometimes it's a surface fracture you can only see at a certain angle in good light. But a cracked shingle is a compromised shingle. Water will find it.

If your neighborhood got hit and your neighbors are having their roofs inspected, yours deserves the same look - even if you don't see obvious cracking from the ladder.

4. Dented or Damaged Metal - Vents, Flashing, and Ridge Cap

This one is actually easier to spot, and adjusters love it as documentation.

Soft metals on your roof - aluminum vents, lead pipe boots, metal valleys, drip edge, and ridge cap - dent when hail hits them. Those dents tell a story. They show the size of the hailstone, the direction of the storm, and the density of the impacts.

If your metal vents are dimpled, your shingles took the same hits. The shingles just don't show it as clearly.

Walk around your house and look at:

  • Plumbing vents and pipe boots
  • Ridge cap (the metal pieces at the peak)
  • Drip edge along the eaves
  • Any exposed flashing around chimneys or skylights

Dents in these areas are some of the strongest evidence you can bring to an insurance claim.

5. Dented or Damaged Gutters and Downspouts

Your gutters are basically a hail damage record. If the storm was bad enough to dent your gutters, it was bad enough to damage your shingles.

Look for:

  • Round dents along the top lip or face of the gutter
  • Bent or misaligned sections from wind
  • Downspout dents, especially on the exposed face

Gutter damage is also something your insurance adjuster will photograph. We always walk the gutters during our inspections because it builds the full picture of what the storm actually did.

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6. Damaged or Lifted Siding and Trim

Hail doesn't stop at your roofline. If you have vinyl, aluminum, or wood siding, look for:

  • Cracks or holes in vinyl siding (hail punches through it)
  • Dents in aluminum siding or trim
  • Paint chipping or wood splintering on wood siding and fascia

Wind damage shows up differently - you'll see lifted or buckled panels, sections that have pulled away from the wall, or trim that's worked loose. After a significant storm in Dane or Green County, we often see siding damage that homeowners attribute to age. Sometimes it is age. But sometimes it's the storm that finally did it, and that matters for your claim.

If you want to learn more about what full storm damage to a home's exterior looks like, our storm damage page walks through the whole picture.

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7. Hidden Damage at the Valleys, Flashing, and Seams

Roof valleys - the V-shaped channels where two roof planes meet - are already the most vulnerable spots on any roof. They handle the most water flow. When hail hits the metal in a valley, or when wind drives water up under the shingles near a valley, damage accelerates fast.

Same goes for flashing around your chimney, skylights, or any roof penetration. These are the spots where a roofer who cut corners five years ago left gaps that hail and wind just made worse.

You won't see this from the ground. You probably won't even see it from a ladder unless you know exactly what you're looking for. This is where a professional inspection pays for itself - because finding a compromised valley seam before winter hits is a completely different problem than finding it after ice dams have forced water into your walls.

Want a straight answer on your roof?

We'll inspect it, document everything, and tell you honestly what you're looking at, even if the answer is patch it for now. No pressure.

Why Wisconsin Winters Make Hidden Damage So Much Worse

Here's what makes roof damage in south-central Wisconsin different from, say, Texas or Georgia. We get freeze-thaw cycles. A small crack or a spot of missing granules in September becomes a water infiltration point. Water gets in, freezes, expands, and the damage doubles or triples by March.

By the time a homeowner in Monroe or Stoughton notices a stain on their ceiling in February, the damage has been building since the storm last summer. The insurance claim window may have closed. The repair is now bigger and more expensive.

The safest thing you can do after any significant storm is get a professional set of eyes on the roof before the season changes.

What a Professional Inspection Actually Covers

This is where we're different from a quick drive-by estimate.

When Buckshot Exteriors inspects your roof after a storm, we're not just looking for missing shingles. We're documenting:

  • Impact density (how many hits per square foot)
  • Hailstone size based on dent diameter
  • Granule loss patterns
  • Soft-metal damage on every vent and flashing
  • Valley and seam integrity
  • Gutter and siding damage

We also meet your insurance adjuster on-site. That matters. Adjusters work fast. They're covering a lot of properties after a storm event. Having a contractor there who can point to specific damage - and speak the same language as the adjuster - often means the difference between a full claim approval and a partial one.

👉 If your home was in the path of a recent storm, schedule your free inspection today. There's no cost, no pressure, and you'll know exactly where you stand before you talk to your insurance company.

What Bad Contractors Do After a Storm (And How to Spot Them)

After every major storm in Wisconsin, storm chasers flood the area. They knock on doors, offer free inspections, and pressure homeowners to sign contracts on the spot.

Red flags to watch for:

  • They're not local - no local address, no local reviews
  • They ask you to sign an Assignment of Benefits before you've even filed a claim
  • They can't show you their contractor's license or insurance
  • They're vague about materials and manufacturer warranties

A trustworthy contractor will give you a written inspection report, explain what they found in plain language, and let you make your own decision. See what our customers say about how we handle storm work - the reviews speak for themselves.

When to File - and When Not to Wait

Most Wisconsin homeowners have a 1-year window to file a storm damage claim, but policies vary. Some are shorter. Don't assume you have time.

If you're not sure whether your roof was damaged, the answer is to find out - not to wait and see. A free inspection costs you nothing. Replacing a rotted deck section because you waited costs plenty.

We've been doing this in Brodhead, Madison, and the surrounding communities since 1979. We know what Wisconsin storms do to roofs. And we know how to document it in a way that protects your claim.

Learn more about our residential roofing services or see recent storm restoration projects to get a sense of the scope of work we handle.

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The Bottom Line

Most hail and wind damage doesn't announce itself. It hides in bruised shingles, stripped granules, and dented metal until Wisconsin winter turns a small problem into a big one.

If your area got hit - even if your roof looks okay from the street - get it inspected by someone who knows what they're looking at.

Buckshot Exteriors offers free storm damage inspections throughout Dane, Rock, and Green counties. We're local, we've been here since 1979, and we'll meet your adjuster on-site to make sure every bit of damage gets documented. Contact us today to schedule your inspection - before the season changes and the damage gets worse.

Get a straight answer on your Madison roof

Wisconsin storm season and insurance non-renewal letters do not wait. Get a free, no-obligation inspection and an honest assessment of exactly what your roof needs, even if the answer is to wait.

Frequently Asked Questions

How soon after a hailstorm should I get my roof inspected in Wisconsin?
As soon as possible - ideally within a few weeks of the storm. Wisconsin insurance policies typically give you a limited window to file a claim, and waiting through a freeze-thaw cycle can turn minor damage into major water infiltration. Don't wait until you see a ceiling stain.
Can I inspect my own roof for hail damage?
You can look at your gutters for granule buildup and check soft metals like vents for dents - those are good first clues. But the most critical damage (bruised shingle mats, cracked underlayment, compromised valleys) requires getting on the roof and knowing what to feel and look for. A professional inspection is always worth it after a significant storm.
What size hail actually damages a roof in Wisconsin?
Generally, hailstones three-quarters of an inch or larger can damage asphalt shingles - roughly the size of a dime. Anything an inch or larger (quarter-sized) can crack shingles outright and cause obvious denting in gutters and metal. But even smaller hail on an aging roof can accelerate granule loss and shorten its lifespan.
Will my homeowner's insurance cover hail and wind roof damage in Wisconsin?
Most standard homeowner's policies in Wisconsin cover hail and wind damage as a sudden, accidental loss. However, coverage depends on your policy details, the age of your roof, and whether damage is properly documented. Having a contractor present during the adjuster's inspection helps ensure nothing gets missed.
What's the difference between hail damage and normal roof wear?
Normal wear shows up gradually and uniformly - slow granule loss, fading, minor cracking along the edges. Hail damage is random and concentrated - impact points scattered across the surface, granule loss in distinct spots, and dents on metal that all match a similar size. An experienced contractor can tell the difference clearly, which matters for your insurance claim.
Do I need a contractor present when my insurance adjuster inspects the roof?
You're not required to, but it's strongly recommended. Adjusters work quickly and cover many properties after a storm event. Having a roofing contractor on-site who can point out specific damage - impact density, soft-metal dents, valley compromise - often leads to a more complete claim approval. At Buckshot Exteriors, we routinely meet adjusters on-site at no charge.

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About the author

Written by Chad Yates, Owner, Buckshot General Contracting. Chad grew up in Orfordville, Wisconsin and learned the roofing trade from the ground up, working as a laborer alongside his brothers before founding Buckshot. He and his crew replace and restore roofs across Madison and south-central Wisconsin. Every guide is reviewed for accuracy by our local project crew before it goes live.

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