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— Metal Roofing · Standing Seam & Stone-Coated
A roof you may never have to do again.
Metal roofing can last 50 years or more, often two to three times the life of asphalt, while shrugging off wind, fire, and Midwest snow. We install both standing seam and stone-coated steel. Here's how to choose, and what it's really worth.
Free metal roofing quote
WI & IA · We respond in 2 hours
Get a metal roof quote, and an honest take.
Metal is a bigger investment than asphalt, so it should be the right call for your home, not a hard sell. Book a free inspection and we'll assess your roof, walk both options, and give you a straight recommendation. We respond within 2 hours.
— Why Homeowners Choose Metal
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Pay more once, instead of again and again.
Metal costs more upfront than asphalt, but it's a different kind of purchase, a roof measured in decades, not years. Here's what that buys you in our Midwest climate.
Lasts 50+ years
A quality metal roof can last two to three times longer than asphalt, often outliving the homeowner who installs it. For many, it's the last roof they'll ever buy.
Built for severe weather
Metal stands up to high wind, heavy snow, and hail better than most materials, and it's non-combustible, an advantage in a region that sees real storms.
Energy & efficiency
Metal reflects solar heat rather than absorbing it, which can help reduce summer cooling load, and it's highly recyclable at end of life.
Low maintenance
No granule loss, no curling, no moss issues like asphalt. A metal roof largely takes care of itself for decades with minimal upkeep.
Resale & curb appeal
A premium, long-life roof is a genuine selling point, buyers see a roof they won't have to replace, and standing seam in particular reads as high-end.
Installed right, by our crew
Metal is unforgiving of bad installation. Our own in-house crews, never subcontracted, install to spec so the system performs the way it should.
— Standing Seam vs. Stone-Coated
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Two very different ways to do metal.
"Metal roof" isn't one thing. The two main residential options look and behave differently, and the right one depends on your home's style and your goals.
Option A
Standing Seam
Sleek, vertical metal panels that run from ridge to eave, joined by raised, interlocking seams with hidden fasteners. The clean, modern lines are unmistakable, and there are no exposed screws to fail over time.
Best for: modern and farmhouse styles, low-slope sheds, homeowners who want the premium metal look.
Option B
Stone-Coated Steel
Steel panels finished with a textured stone-granule coating that mimics the look of asphalt shingle, tile, or shake, so you get metal's durability with a more traditional appearance and a quieter sound in rain.
Best for: traditional homes, HOA neighborhoods, anyone who wants metal's lifespan without the industrial look.
— Metal vs. Asphalt
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Is metal worth the premium?
Honest answer: sometimes. For a homeowner staying long-term, the math often favors metal. For a shorter horizon, premium asphalt can make more sense. Here's the straight comparison.
— Is It Right For You
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— How We Do It
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The same careful process, built for metal.
Metal rewards precise installation and punishes shortcuts, so we follow a deliberate process with our own crews from first look to final walkthrough.
01
Free inspection
We assess your roof, structure, and goals, then recommend whether metal fits and which type, in writing.
02
Material & profile
You choose standing seam or stone-coated, profile, and color. We detail the full system and an itemized quote.
03
Precision install
Our in-house crew tears off, inspects decking, and installs the metal system to spec, with proper underlayment and flashing.
04
Walkthrough & warranty
Final inspection, full cleanup with magnetic nail sweep, and your warranty paperwork in hand.
— What Homeowners Say
SEC 06 / 07
4.9 stars across 80 verified reviews.
— Home Base
Madison, WI · Centerville, IA
— Metal Roofing FAQ
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A quality metal roof commonly lasts 50 years or more, often two to three times the life of an asphalt shingle roof. For many homeowners it’s effectively the last roof they’ll buy for the home. Actual lifespan depends on the product, the installation, and conditions.
Standing seam uses sleek vertical panels with raised, interlocking seams and hidden fasteners, a clean, modern look. Stone-coated steel is steel finished with a textured stone coating that mimics shingle, tile, or shake, so you get metal’s durability with a traditional appearance. Compare both →
Less than people expect. Installed over solid decking with proper underlayment, a metal roof is much quieter than the “tin roof” myth suggests. Stone-coated steel is quieter still, since the granule coating dampens sound.
It depends on your timeline. If you’re staying long-term, metal’s 50+ year life and low maintenance often make the lifetime cost competitive or better. For a shorter horizon, premium asphalt can make more sense. We’ll give you an honest take for your situation. See the comparison →
Yes, well. Metal sheds snow rather than holding it, stands up to high wind, and is non-combustible. It also performs strongly against hail, though very large hail can dent some profiles, which is one of the things we’ll talk through for your specific roof and exposure.
In some cases metal can go over an existing layer, but we generally recommend a full tear-off so we can inspect and repair the decking and install the complete system correctly. We’ll assess your roof during the free inspection and recommend the right approach.
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Explore your options.
Free Metal Roof Quote
Find out if metal is the last roof you'll buy.
Book a free, no-obligation inspection and we'll assess your home, walk both metal options, and give you an honest recommendation and itemized quote. GAF Master Elite, family-owned since 1979, our own crews on every job.
Metal roofing lifespan, performance, sound, and suitability vary by product, profile, installation, roof structure, and conditions; figures here are general industry ranges, not guarantees for a specific roof. Material options and pricing are confirmed at your inspection. We are not Iowa public adjusters, nor do we offer public adjusting services. Iowa Code §522C. WI Lic. DC-080900045 · GAF Master Elite Certified · Family-Owned Since 1979.