That first payment usually isn’t a lowball. It’s the ACV, the depreciated value, paid before the work. The rest, your recoverable depreciation, is released once the roof is done. On a replacement-cost policy you get it all back but your deductible, provided the work is completed and the paperwork is filed.
Pick the numbers closest to yours to see the ACV check, the recoverable depreciation, and what you net on a replacement-cost policy.
Get these three and the whole claim makes sense.
What the roof is worth today, meaning replacement cost minus depreciation for age and wear. It’s your first check, paid before the work. ACV-only policies stop here.
The full cost to replace the roof with like materials, with no deduction for wear. RCV policies pay the ACV first, then release the depreciation.
The part held back at first for age and wear, then released to you once the work is completed and invoiced. On an RCV policy, it comes back to you.
Recoverable depreciation isn’t automatic. Four things have to line up, and missing one can leave it on the table.
Skip the work or the paperwork and the recoverable depreciation can be left unclaimed, which is exactly the part we make sure gets filed.
The depreciation gets left unclaimed when the work or the paperwork slips. That’s exactly where we come in.
A detailed, photographed inspection in the format adjusters expect. The foundation of the whole claim.
A repair scope built to line up with the insurer’s estimate, so approval and work agree.
Our own crews finish the roof properly, and completed work is what releases the depreciation.
The closing paperwork sent to your carrier so the recoverable depreciation is released to you.
We’re a licensed roofing contractor, not public adjusters. We do the roofing and the documentation; you stay in control of the claim.
Depreciation trips up a lot of homeowners, and storm-chasers use the confusion to overpromise. We’ve documented claims here since 1979, work with any carrier, explain your ACV and RCV in plain English, and complete the work with our own crews so the depreciation actually gets released. GAF Master Elite, FORTIFIED-trained, BBB A+, licensed in 24 states.
Not always, because it depends on your policy. Here’s the difference, and where to check.
You recover it
It stops at ACV
Not sure which you have? It’s on your policy’s declarations page, or ask your carrier, or bring it to a free claim review.
Posted on Google![]()
Joy ITrustindex verifies that the original source of the review is Google.
When the big storms came through the Madison-area in April 2026, I immediately started looking for a reputable roofer—who also understood the importance of weather-resistant materials that can withstand hail and wind. It didn’t take me long to find Brad from BCG. We had damage that needed to be repaired before the next round of storms came through later that day and Brad had a crew out within hours. Our neighbors also had damage, and when their roofing company didn’t show up, Brad and his crew also took on fixing their damage on the spot. The contracting process was done over email and we were able to clearly understand all of the options available to us. On the day of install, the crew was efficient and fast with their work. But also, mistakes can happen. And what matters to us is not that there’s perfection (because that’s not realistic), but how a contractor deals with a mistake. As they were taking down the tarps when they were finished with the roof, one of our lights next to the garage broke. Brad helped find a replacement online and had it shipped directly to our house! Such great service! All in all, we were very happy with Brad and the service we received from him and BCG. We’ve since recommended their services to several of our friends and neighbors who also had storm damage. While I hope we won’t have to do that again for a long time, we would work with BCG again in a heartbeat!Posted on Google![]()
Shelly ZieglerTrustindex verifies that the original source of the review is Google.
I am extremely pleased with the service Matt Walmer from Buckshot General Contracting (BGC) provided for me during the hailstorm damage in Madison in April. I had just switched insurance companies one year ago and was worried about how much they would cover. Matt assured me everything would be taken care of and had nothing to worry about. True to his word he immediately answered phone calls during off hours even when he was with daughter at volleyball and answering texts in seconds Matt met up with assessor and arrived 20 minutes early. During roof replacement he stopped in 3 times to check the progress and next day he came back to do a walk around to make sure the cleanup was to his standards. I have been so blessed to work with Matt at BGC as my contractor as everything went so smoothly. No problems with my insurance company and I was the first one on my block to get my roof done. I also was telling Matt about some of my neighbors having problems with their insurance and he was willing to look at their paperwork and giving them advice on how to deal with them. I can proudly say I announced to them how good Matt was and gave them his card. Thank you so much Matt for your excellent service and being a great representative for Buckshot General Contracting. These days days it’s hard to find a business that is 100% committed to making sure the customer is their #1 concern. Going to be doing more work and sticking with them as I know it will be top quality.Posted on Google![]()
Amy StephensTrustindex verifies that the original source of the review is Google.
We contacted BGC after storm damage and had them completely re-roof and re-side our house, garage, and shed. The entire process was incredibly smooth from start to finish. They were easy to work with, handled all the details, and made what could have been a stressful situation completely worry-free. Our contact, Jayce Kirkland, was outstanding. His professionalism, communication, and courteous demeanor were truly a breath of fresh air. He took care of everything for us and made sure the project stayed on track every step of the way. We couldn’t be happier with the experience and have and would highly recommend BGC to anyone needing roofing or siding work!Posted on Google![]()
Rob AnastTrustindex verifies that the original source of the review is Google.
Very customer focused company. Replaced my roof and siding after hail and wind damage 6 years ago. Second hail and damage storm this year and they are my vendor of choice again. In process now to replace my roof and siding.Posted on Google![]()
paolo masoneTrustindex verifies that the original source of the review is Google.
Brad gave me a good price and the roof looks great! The roof was replaced in one day.Posted on Google![]()
Doug CooperTrustindex verifies that the original source of the review is Google.
They did an excellent job! Fast, efficient and did a great job cleaning up.Posted on Google![]()
christos karampetsosTrustindex verifies that the original source of the review is Google.
My family member needed a roof replacement after the recent storm in Madison , Chad came out to inspect the roof and went over the options with us. Full roof replacement and the new roof looks GREAT, they were done with in 2 days and left no mess behind which was very thankful for. Thanks !!Posted on Google![]()
Jason MontezTrustindex verifies that the original source of the review is Google.
*update* number 2 I have been through about 4 different people now to get my issue fixed. They came and fixed the side that was leaking. The contractor that came out confirmed the siding wasnt installed properly and put in some flashing to fix the issue. Since it wasnt installed right i wanted the rest of the house done to prevent other issues and the company agreed to do that. Still not done and now im dealing with yet another person who has not contacted me to resolve my issue. Told them when this job was completed i wanted a new patio door as well to get the last year of the energy credit. Crickets. I have been very patient, but am beyond frustrated at this point. *update* After posting i was contacted regarding my review. Turns out the reason i wasn’t contacted was because my salesman is no longer with the company and never responded to tell me that when i called him (his number was still correct at the time of the call). I had a rep come to my home and immediately discuss solutions to the issue. Everything was done properly on my home, its just one of those things no one could foresee. I am beyond happy with the speed things are moving once i was contacted. Already making plans for additional work needed next season. Had windows and siding done. The windows crew was fantastic. Personable as well as professional. Siding crew was also great. My issue comes with the after care. My basement was leaking during rains. It also leaked running the sprinkler for new grass. Contacted my salesman and never heard back. Been probably a month? Had a contractor friend of mine come look and the issue was the siding wasnt ran low enough (or a piece of flashing would have worked as well) to stop water from coming through the basement from under the sill plate. Id have even paid to have it corrected, but no call. My issue is a simple one, but the aftercare deserves a one. The total score is because their crews were great. The people in admin simply need to be better. I had to remove foam that was trafficking water in and will be using flex seal to create a barrier since no call was made back. Update as of april, 2026. After some frustrating back and forth one of their contractors came our and looked at my situation late summer of 2025. Confirmed the siding wasnt done properly and installed flashing where the leak was and i haven’t had an issue since. Despite the numerous tornados weve had. With that said, Fall of 2025 i told them (after being informed the siding wasn’t done properly by their guy) i told them while the basement no longer seems to leak, i want the rest of the house covered with that flashing incase their are other problems. i dont want to refinish my basement to discover issues. The “salesman” essentially accused me of only wanting free things and after him explaining to me how awesome he was and that i was wrong, i stopped the phone call. The subcontractors they hire are overall solid, but some of the staff have made the company unusable for me. Just be cautious if you use them. Communication is great… until they get your money.
It’s the part of your claim the insurer holds back at first to account for age and wear, then releases to you once the work is completed and the final invoice is submitted. On a replacement-cost policy, that held-back amount comes back to you.
ACV (actual cash value) is what the roof is worth today, meaning replacement cost minus depreciation. RCV (replacement cost value) is the full cost to replace it with no deduction for wear. RCV policies pay ACV first and release the depreciation after the work.
That first payment usually isn’t the insurer low-balling you. It’s the ACV, the depreciated value, paid before the work is done. On a replacement-cost policy the held-back depreciation is released after the roof is completed.
Have the damage inspected and photographed, get a scope that matches the insurer’s estimate, complete the approved work, and have your contractor submit a final invoice. Skip the work or the paperwork and the recoverable depreciation can be left unclaimed.
Not always, because it depends on your policy. Replacement-cost (RCV) policies generally let you recover it after the work is done; ACV-only policies pay the depreciated value and stop there. Check your declarations page or ask your carrier.
We document the damage, build a scope that matches the insurer’s estimate, complete the work, and submit the final invoice so the depreciation can be released. We’re a licensed roofing contractor, not public adjusters, and we don’t negotiate or settle your claim (Iowa Code §522C).
Two offices - our Madison, WI headquarters and our Brodhead, WI office - serving homeowners across Dane & Milwaukee counties and into southern Iowa. Check your area →
621 N Sherman Ave, Suite B5
Madison, WI 53704
Mon-Sat 8AM-5PM · 24/7 Storm Line
17312 W Hafeman Rd
Brodhead, WI 53520
Mon-Sat 8AM-5PM · 24/7 Storm Line
That low first check is the ACV, not the whole story. Complete the work and file the paperwork, and the recoverable depreciation comes back, leaving only your deductible. We document, complete the roof, and submit the final invoice so nothing eligible is left unclaimed.
We’ll explain it in plain English.
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The guides tell you what to check from the ground. We get on the ladder, photograph every facet, and tell you straight: a claim, a repair, or nothing to worry about.
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