FORTIFIED Roofing
— FORTIFIED vs Standard · WI & IA
A FORTIFIED roof and a standard roof can look identical, the difference is underneath, at the deck, the fastening, and the edges. Here's the honest, side-by-side breakdown so you can decide which one your home actually needs.
WI & IA · We respond in 2 hours
The right answer depends on your roof, your budget, your insurer, and how long you're staying. Request a free estimate and we'll price both, standard and FORTIFIED, and give you a straight recommendation. No pressure either way. We respond within 2 hours.
— The Full Comparison
SEC 01 / 07
Here's the honest side-by-side. A standard roof is a perfectly good roof, FORTIFIED adds specific, verified upgrades where roofs tend to fail.
| Standard Roof | FORTIFIED Roof | |
|---|---|---|
| Building code | Meets code minimum | Exceeds it at key points |
| Roof deck | Standard underlayment | Sealed deck (backup barrier) |
| Deck fastening | Code-minimum nailing | Enhanced fastening pattern |
| Roof edges | Standard edge detail | Reinforced edge attachment |
| Verification | Installer's word | Independent IBHS evaluation |
| Documentation | None standardized | Official FORTIFIED designation |
| Storm resilience | Built to code | Engineered to stay on longer |
| Possible insurance credit | Not applicable | Where state & insurer allow |
| Shingle / look | Your choice | Same choices, same look |
| Upfront cost | Lower | Higher (marginal at re-roof) |
— Where The Difference Lives
SEC 02 / 07
The contrast isn't about the shingles you see, it's about four specific points where roofs fail in storms, and how each approach handles them.
— Why The Difference Matters
SEC 03 / 07
On a calm day, a standard roof and a FORTIFIED roof perform the same. The difference appears in severe wind and storms, the exact conditions that test a roof's weak points:
— Which Is Right For You
SEC 04 / 07
We'd rather tell you the truth than upsell you. Both are good roofs. Here's the honest guide to which way tends to make sense, and we'll confirm it for your situation at the estimate.
— Same Curb Appeal
SEC 05 / 07
Posted on Google![]()
Joy ITrustindex verifies that the original source of the review is Google.
When the big storms came through the Madison-area in April 2026, I immediately started looking for a reputable roofer—who also understood the importance of weather-resistant materials that can withstand hail and wind. It didn’t take me long to find Brad from BCG. We had damage that needed to be repaired before the next round of storms came through later that day and Brad had a crew out within hours. Our neighbors also had damage, and when their roofing company didn’t show up, Brad and his crew also took on fixing their damage on the spot. The contracting process was done over email and we were able to clearly understand all of the options available to us. On the day of install, the crew was efficient and fast with their work. But also, mistakes can happen. And what matters to us is not that there’s perfection (because that’s not realistic), but how a contractor deals with a mistake. As they were taking down the tarps when they were finished with the roof, one of our lights next to the garage broke. Brad helped find a replacement online and had it shipped directly to our house! Such great service! All in all, we were very happy with Brad and the service we received from him and BCG. We’ve since recommended their services to several of our friends and neighbors who also had storm damage. While I hope we won’t have to do that again for a long time, we would work with BCG again in a heartbeat!Posted on Google![]()
Shelly ZieglerTrustindex verifies that the original source of the review is Google.
I am extremely pleased with the service Matt Walmer from Buckshot General Contracting (BGC) provided for me during the hailstorm damage in Madison in April. I had just switched insurance companies one year ago and was worried about how much they would cover. Matt assured me everything would be taken care of and had nothing to worry about. True to his word he immediately answered phone calls during off hours even when he was with daughter at volleyball and answering texts in seconds Matt met up with assessor and arrived 20 minutes early. During roof replacement he stopped in 3 times to check the progress and next day he came back to do a walk around to make sure the cleanup was to his standards. I have been so blessed to work with Matt at BGC as my contractor as everything went so smoothly. No problems with my insurance company and I was the first one on my block to get my roof done. I also was telling Matt about some of my neighbors having problems with their insurance and he was willing to look at their paperwork and giving them advice on how to deal with them. I can proudly say I announced to them how good Matt was and gave them his card. Thank you so much Matt for your excellent service and being a great representative for Buckshot General Contracting. These days days it’s hard to find a business that is 100% committed to making sure the customer is their #1 concern. Going to be doing more work and sticking with them as I know it will be top quality.Posted on Google![]()
Amy StephensTrustindex verifies that the original source of the review is Google.
We contacted BGC after storm damage and had them completely re-roof and re-side our house, garage, and shed. The entire process was incredibly smooth from start to finish. They were easy to work with, handled all the details, and made what could have been a stressful situation completely worry-free. Our contact, Jayce Kirkland, was outstanding. His professionalism, communication, and courteous demeanor were truly a breath of fresh air. He took care of everything for us and made sure the project stayed on track every step of the way. We couldn’t be happier with the experience and have and would highly recommend BGC to anyone needing roofing or siding work!Posted on Google![]()
Rob AnastTrustindex verifies that the original source of the review is Google.
Very customer focused company. Replaced my roof and siding after hail and wind damage 6 years ago. Second hail and damage storm this year and they are my vendor of choice again. In process now to replace my roof and siding.Posted on Google![]()
paolo masoneTrustindex verifies that the original source of the review is Google.
Brad gave me a good price and the roof looks great! The roof was replaced in one day.Posted on Google![]()
Doug CooperTrustindex verifies that the original source of the review is Google.
They did an excellent job! Fast, efficient and did a great job cleaning up.Posted on Google![]()
christos karampetsosTrustindex verifies that the original source of the review is Google.
My family member needed a roof replacement after the recent storm in Madison , Chad came out to inspect the roof and went over the options with us. Full roof replacement and the new roof looks GREAT, they were done with in 2 days and left no mess behind which was very thankful for. Thanks !!
— Home Base
Madison, WI · Centerville, IA
— FORTIFIED vs Standard FAQ
SEC 06 / 07
A standard roof meets building code; a FORTIFIED roof adds specific, tested upgrades at the points where roofs fail in storms, a sealed deck, enhanced fastening, and reinforced edges, and the work is independently verified rather than self-certified. From the curb they can look identical. See the full comparison →
Not at all. A properly installed standard roof is a good, code-compliant roof and the right choice for many homes. FORTIFIED is an upgrade for people who want extra storm resilience, a possible insurance credit, or who are re-roofing anyway. We’ll give you an honest read. Which is right for you →
No. You use the same shingles and colors and get the same clean finish, the upgrades are underneath, at the deck, fastening, and edges. You don’t trade curb appeal for strength. Same look →
It costs more than a standard roof, but the upgrade is marginal when you’re already re-roofing, since the base work is happening anyway. Because price depends on your roof, we give you both numbers side by side at a free estimate rather than a misleading online figure. FORTIFIED cost →
It can, where your state and insurer recognize it, a standard roof generally wouldn’t qualify for that credit. It’s not universal, so confirm with your carrier. We can’t promise a discount, but we build and document the roof to qualify where it’s offered.
Yes. We install quality standard roofs and we’re FORTIFIED certified to build to the higher standard. That means we can price you both fairly and recommend the one that genuinely fits, not just the pricier option. What is FORTIFIED →
— Related
SEC 07 / 07
Free Estimate · Both Options Priced
Request a free estimate and we'll price your roof standard and FORTIFIED, explain any insurance credit in your area, and give you a straight recommendation for your home. No pressure toward the pricier option, just the honest comparison. Family-owned since 1979.
Comparisons on this page are general; standard roofing practices and FORTIFIED requirements vary by project, and actual scope, materials, and cost are provided in a written estimate after inspection. FORTIFIED is a voluntary standard administered by the Insurance Institute for Business & Home Safety (IBHS); FORTIFIED levels, technical requirements, evaluation, and designation are defined solely by IBHS, and Buckshot is an independent contractor trained to build to it and is not IBHS. Storm performance depends on conditions and is not guaranteed. Insurance premium incentives or discounts for FORTIFIED vary by state, insurer, and policy and are determined by your insurer, not by Buckshot; confirm availability with your carrier. WI Lic. DC-080900045 · IL Lic. 104017198 · Family-Owned Since 1979.
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