FAMILY-OWNED · SINCE 1979 MADISON, WI · CENTERVILLE, IA LIC. DC-080900045
24/7 STORM LINE (608) 909-9109
Roof Coatings & Restoration · Wisconsin

Commercial roof coatings in Wisconsin - more years, less money.

A fluid-applied silicone, acrylic or polyurethane coating seals every seam on your Wisconsin commercial roof into one seamless, reflective membrane - adding 10-20 years for a fraction of a tear-off, with no disruption to your building. If it won’t hold, we’ll tell you.

4.9 on 200+ Google reviewsRead our Google reviewsSee our BBB profileRead our GuildQuality reviewsRead our Yelp reviews·GAF Master Elite·Licensed in 24 states
GAFMaster
Elite
Roof coating before and after in Wisconsin
New roof coating before and after in Wisconsin
★★★★★ 4.9200+ GOOGLE REVIEWSRead our Google reviewsSee our BBB profileRead our GuildQuality reviewsRead our Yelp reviews
FREE ESTIMATE · NO OBLIGATION

See if your roof qualifies

    GAF Master EliteTop 2% nationwide
    FORTIFIED1 of 4 in WI
    BBB A+10+ regions
    InterNACHI100% staff certified
    4.9 / 5200+ Google reviewsRead our Google reviewsSee our BBB profileRead our GuildQuality reviewsRead our Yelp reviews
    Restore vs. replace

    See what restoration could save you.

    Enter your roof size for an instant ballpark. Restoration typically costs a fraction of a full tear-off - and adds 10-20 years.

    Roof restoration savings estimator INSTANT · NO EMAIL

    A rough comparison for a coatable roof – your free assessment confirms the exact numbers.

    Roof size (sq ft)
    Coating / restoration

    $25,000-$45,000+ 10-20 more years, no tear-off

    Full replacement

    $60,000-$100,000tear-off + new membrane

    ≈ $45,000 saved by restoring*

    *Illustrative ballpark for a structurally sound, coatable roof in WI/IA - not a quote, and restoration only fits sound roofs. A free assessment (with a moisture scan) confirms whether yours qualifies and the exact number.

    Why restore

    More years, less money, no tear-off.

    If your roof is structurally sound, restoration is the smart money move - here’s why owners choose it over a full replacement.

    A fraction of replacement

    Extend the roof 10-20 years at a fraction of a tear-off-and-replace - see the estimator above for your building.

    Renewable

    When the time comes, recoat to extend the roof again. You’re never starting from zero, so the value compounds.

    Cool-roof energy savings

    A reflective white surface bounces heat instead of absorbing it, trimming cooling loads and utility bills.

    Minimal disruption

    No tear-off, no dumpsters, no debris raining into your building - tenants and operations keep running while we coat.

    Maintenance, not capital

    A restoration can often be expensed as maintenance rather than a capital replacement, which may carry tax advantages (ask your advisor).

    Seamless waterproofing

    The fluid-applied membrane seals every seam, flashing and penetration into one continuous, watertight surface.

    Coating systems

    The right coating chemistry for your roof.

    Three proven coating types - we match the system to your roof’s slope, exposure and traffic.

    ★ Ponding & UV

    Silicone

    $2.50-$4.50per sq ft installedShrugs off standing water and UV without going brittle - the premium choice for flat roofs that hold water.

    Acrylic

    $1.50-$3.50per sq ft installedA water-based, highly reflective cool-roof coating - strong value on sloped, sunny roofs.

    Polyurethane

    $2.50-$4.50per sq ft installedHard-wearing and impact-resistant - where foot traffic and rooftop equipment demand durability.

    Ranges are for the coating system itself; the exact number depends on roof condition and prep. A typical restoration runs well below a full replacement - use the savings estimator →

    What we can restore

    If it’s sound, we can probably save it.

    Coatings work across most low-slope commercial roof types - here’s what we routinely restore.

    Single-ply (TPO / EPDM)

    Re-waterproof aging membranes, seal failing seams, and add a fresh reflective surface - without a tear-off.

    Modified bitumen & BUR

    Renew aging asphalt and built-up roofs, sealing splits and blisters and adding years of life.

    Metal roofs

    Seal rust spots and fastener leaks and stop corrosion in its tracks with a coating built for metal.

    Spray foam (SPF)

    Recoat the foam to protect it from UV and weather and extend its service life for another cycle.

    Is your roof a candidate?

    We won’t sell you a coating that won’t hold.

    Restoration only works on a sound roof. Here’s the honest line - and our free moisture scan confirms it.

    A coating makes sense when…

    • The deck and insulation are structurally sound and dry
    • The problems are surface-level - seams, flashings, surface leaks
    • The membrane still has usable life left in it
    • You want to defer a big capital replacement

    Replace instead when…

    • The insulation is wet or saturated
    • There’s structural failure or widespread rot
    • The membrane is simply too far gone

    BGC Honest assessment first

    We’ll tell you the truth about your roof.

    Plenty of contractors will coat any roof and cash the check. We start with a moisture scan and tell you honestly whether a coating will hold - and recommend replacement when that’s the right call. GAF Master Elite, FORTIFIED-trained, family-owned since 1979, licensed in 24 states, with our own crews and warranty terms in writing.

    GAF Master EliteTop 2% of US roofers
    Licensed in 24 statesWI DC-080900045
    Moisture-scan firstNo coating a wet roof
    Our own crewsNo subcontractors
    The restoration process

    Clean, repair, coat - done right.

    A coating is only as good as the prep under it. Here’s how a Buckshot restoration runs.

    Assess & moisture scan - we confirm the deck and insulation are dry and sound - coating a wet roof only traps the problem inside.
    Clean & prep - power-wash and prep the surface so the coating actually bonds and lasts its full life.
    Repair seams & flashings - re-seal seams, penetrations and flashings and reinforce problem areas with embedded fabric.
    Apply seamless coating - roll or spray the fluid-applied membrane into one continuous, reflective, watertight surface.
    Building owners trust us

    4.9 stars, pulled straight from Google.

    Google reviews logoRating starRating starRating starRating starRating star  4.9 / 5 · 200+ verified reviewsRead our Google reviewsSee our BBB profileRead our GuildQuality reviewsRead our Yelp reviews
    Posted on Google Google
    Joy I profile picture
    Joy I
    Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
    When the big storms came through the Madison-area in April 2026, I immediately started looking for a reputable roofer—who also understood the importance of weather-resistant materials that can withstand hail and wind. It didn’t take me long to find Brad from BCG. We had damage that needed to be repaired before the next round of storms came through later that day and Brad had a crew out within hours. Our neighbors also had damage, and when their roofing company didn’t show up, Brad and his crew also took on fixing their damage on the spot. The contracting process was done over email and we were able to clearly understand all of the options available to us. On the day of install, the crew was efficient and fast with their work. But also, mistakes can happen. And what matters to us is not that there’s perfection (because that’s not realistic), but how a contractor deals with a mistake. As they were taking down the tarps when they were finished with the roof, one of our lights next to the garage broke. Brad helped find a replacement online and had it shipped directly to our house! Such great service! All in all, we were very happy with Brad and the service we received from him and BCG. We’ve since recommended their services to several of our friends and neighbors who also had storm damage. While I hope we won’t have to do that again for a long time, we would work with BCG again in a heartbeat!
    Posted on Google Google
    Shelly Ziegler profile picture
    Shelly Ziegler
    Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
    I am extremely pleased with the service Matt Walmer from Buckshot General Contracting (BGC) provided for me during the hailstorm damage in Madison in April. I had just switched insurance companies one year ago and was worried about how much they would cover. Matt assured me everything would be taken care of and had nothing to worry about. True to his word he immediately answered phone calls during off hours even when he was with daughter at volleyball and answering texts in seconds Matt met up with assessor and arrived 20 minutes early. During roof replacement he stopped in 3 times to check the progress and next day he came back to do a walk around to make sure the cleanup was to his standards. I have been so blessed to work with Matt at BGC as my contractor as everything went so smoothly. No problems with my insurance company and I was the first one on my block to get my roof done. I also was telling Matt about some of my neighbors having problems with their insurance and he was willing to look at their paperwork and giving them advice on how to deal with them. I can proudly say I announced to them how good Matt was and gave them his card. Thank you so much Matt for your excellent service and being a great representative for Buckshot General Contracting. These days days it’s hard to find a business that is 100% committed to making sure the customer is their #1 concern. Going to be doing more work and sticking with them as I know it will be top quality.
    Posted on Google Google
    Amy Stephens profile picture
    Amy Stephens
    Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
    We contacted BGC after storm damage and had them completely re-roof and re-side our house, garage, and shed. The entire process was incredibly smooth from start to finish. They were easy to work with, handled all the details, and made what could have been a stressful situation completely worry-free. Our contact, Jayce Kirkland, was outstanding. His professionalism, communication, and courteous demeanor were truly a breath of fresh air. He took care of everything for us and made sure the project stayed on track every step of the way. We couldn’t be happier with the experience and have and would highly recommend BGC to anyone needing roofing or siding work!
    Posted on Google Google
    Rob Anast profile picture
    Rob Anast
    Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
    Very customer focused company. Replaced my roof and siding after hail and wind damage 6 years ago. Second hail and damage storm this year and they are my vendor of choice again. In process now to replace my roof and siding.
    Posted on Google Google
    paolo masone profile picture
    paolo masone
    Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
    Brad gave me a good price and the roof looks great! The roof was replaced in one day.
    Posted on Google Google
    Doug Cooper profile picture
    Doug Cooper
    Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
    They did an excellent job! Fast, efficient and did a great job cleaning up.
    Posted on Google Google
    christos karampetsos profile picture
    christos karampetsos
    Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
    My family member needed a roof replacement after the recent storm in Madison , Chad came out to inspect the roof and went over the options with us. Full roof replacement and the new roof looks GREAT, they were done with in 2 days and left no mess behind which was very thankful for. Thanks !!
    Posted on Google Google
    Jason Montez profile picture
    Jason Montez
    Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
    *update* number 2 I have been through about 4 different people now to get my issue fixed. They came and fixed the side that was leaking. The contractor that came out confirmed the siding wasnt installed properly and put in some flashing to fix the issue. Since it wasnt installed right i wanted the rest of the house done to prevent other issues and the company agreed to do that. Still not done and now im dealing with yet another person who has not contacted me to resolve my issue. Told them when this job was completed i wanted a new patio door as well to get the last year of the energy credit. Crickets. I have been very patient, but am beyond frustrated at this point. *update* After posting i was contacted regarding my review. Turns out the reason i wasn’t contacted was because my salesman is no longer with the company and never responded to tell me that when i called him (his number was still correct at the time of the call). I had a rep come to my home and immediately discuss solutions to the issue. Everything was done properly on my home, its just one of those things no one could foresee. I am beyond happy with the speed things are moving once i was contacted. Already making plans for additional work needed next season. Had windows and siding done. The windows crew was fantastic. Personable as well as professional. Siding crew was also great. My issue comes with the after care. My basement was leaking during rains. It also leaked running the sprinkler for new grass. Contacted my salesman and never heard back. Been probably a month? Had a contractor friend of mine come look and the issue was the siding wasnt ran low enough (or a piece of flashing would have worked as well) to stop water from coming through the basement from under the sill plate. Id have even paid to have it corrected, but no call. My issue is a simple one, but the aftercare deserves a one. The total score is because their crews were great. The people in admin simply need to be better. I had to remove foam that was trafficking water in and will be using flex seal to create a barrier since no call was made back. Update as of april, 2026. After some frustrating back and forth one of their contractors came our and looked at my situation late summer of 2025. Confirmed the siding wasnt done properly and installed flashing where the leak was and i haven’t had an issue since. Despite the numerous tornados weve had. With that said, Fall of 2025 i told them (after being informed the siding wasn’t done properly by their guy) i told them while the basement no longer seems to leak, i want the rest of the house covered with that flashing incase their are other problems. i dont want to refinish my basement to discover issues. The “salesman” essentially accused me of only wanting free things and after him explaining to me how awesome he was and that i was wrong, i stopped the phone call. The subcontractors they hire are overall solid, but some of the staff have made the company unusable for me. Just be cautious if you use them. Communication is great… until they get your money.
    Frequently asked

    Coatings & restoration, answered.

    A fluid-applied coating is rolled or sprayed over a cleaned and repaired existing roof, sealing every seam into one seamless, reflective, waterproof membrane. It restores a sound roof rather than tearing it off and replacing it.

    Restoration is typically a fraction of a full tear-off, roughly $2.50-$4.50 per sq ft versus $6-$10+ for a new membrane. Use the savings estimator for a ballpark; exact numbers come in a written proposal.

    A quality coating commonly adds 10-20 years depending on system and exposure - and it’s renewable, so you can recoat later to extend the roof again rather than starting over.

    If the deck and insulation are sound and the problems are surface-level, usually yes. If the insulation is wet or the roof has failed, replacement is the right call. We’ll tell you honestly - see the candidate check.

    For surface and seam leaks, usually yes. If water is trapped in wet insulation, that has to be fixed first - otherwise a coating just seals the problem inside. Our assessment includes a moisture scan.

    Often. A restoration may qualify as a maintenance expense rather than a capital replacement, which can carry tax advantages. Confirm the specifics with your tax advisor.

    Where we work

    Commercial roofing across southern Wisconsin.

    Two offices - our Madison, WI headquarters and our Brodhead, WI office - serving commercial property owners across Dane & Milwaukee counties and into southern Iowa.

    ● Wisconsin · Headquarters

    Madison, WI Office

    621 N Sherman Ave, Suite B5
    Madison, WI 53704

    Mon-Sat 8AM-5PM · 24/7 Storm Line

    ● Wisconsin · Brodhead Office

    Brodhead, WI Office

    17312 W Hafeman Rd
    Brodhead, WI 53520

    Mon-Sat 8AM-5PM · 24/7 Storm Line

    Popular service areas
    Free assessment · honest answer · Wisconsin

    Before you replace it, let’s see if we can restore it.

    A free assessment with a moisture scan, a straight answer on whether a coating will hold, and a written proposal with the savings laid out. If replacement is the right call, we’ll say so. Own crews, licensed in 24 states, family-owned since 1979.

    ADDS 10-20 YRS

    See if your roof qualifies

    Free moisture scan & honest answer.

    ★★★★★ 4.9/5 on Google reviews logo 200+ Google reviewsRead our Google reviewsSee our BBB profileRead our GuildQuality reviewsRead our Yelp reviews

    Crew available todayFreeInspection1 dayMost installsDeductible onlyOn covered claims4.9 / 5200+ Google reviews

    ●  From the crew that writes the guides

    Done reading? Let us look for you.

    The guides tell you what to check from the ground. We get on the ladder, photograph every facet, and tell you straight: a claim, a repair, or nothing to worry about.

    Free roof inspection

    Three fields. Twenty minutes on site. Zero cost, zero obligation.

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    Rather talk? (608) 909-9109