Architectural asphalt shingles are the right call for most Wisconsin and Iowa homes: proven performance, strong value, and the widest range of colors. As a GAF Master Elite contractor, we install the full GAF Timberline line, and only we can back it with the 50-year System Plus warranty.
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Asphalt architectural shingles dominate American roofing for good reason, and the brand and installer behind them decide how long they last. Here's why we install GAF.
Architectural asphalt delivers strong performance, the widest color range, and the lowest cost per year of protection of any common roofing material. It's the right fit for most homes.
GAF is the largest roofing manufacturer in North America. Their Timberline line is the most-installed shingle in the country, proven across millions of roofs.
Fewer than 2% of contractors are GAF Master Elite. It's the only way to get the 50-year System Plus warranty, and our installs are verified by GAF directly.
All three carry GAF's wind and warranty ratings. The difference is dimension, color depth, and weight. We bring physical samples so you can see them in your home's light.
The most-installed architectural shingle in the country. LayerLock Technology permanently bonds the shadow band, improving wind resistance and removing the traditional failure point.
Builds on the HDZ with deeper dimensional shadow lines and richer color variation. On a home with dormers, multiple pitches, or steep slopes, it looks dramatically better.
A premium designer shingle that replicates cedar shake without the maintenance. At 30% heavier than standard architectural, it adds impact resistance, relevant for spring hail.

The shingle is what you see, but the layers under it decide whether your roof lasts. A quote that's only shingles and nails is leaving out the parts that keep water out in a Midwest winter.
Self-adhering membrane at all eaves, valleys, and penetrations, beyond code minimum, to stop ice-dam backup.
Full-deck moisture barrier under the shingles, far tougher than old felt paper.
Sealed starter course plus the Timberline field shingles, installed to manufacturer spec.
Matching ridge cap over a ridge vent, required for warranty validity in this climate.
Color is the decision homeowners agonize over, and the one most affected by your home's actual light. Two things matter here.
A color reads differently on a sample card than on an actual roof slope. We bring full samples to your home and show how each looks against your siding and trim in natural light.
North-facing, shaded slopes in the Midwest develop black algae streaking without protection. GAF's StainGuard Plus resists it, so your roof keeps its color for years.
Asphalt shingles in this climate are rated 25-30 years but real-world life runs 18-22 without proper install. Correct ventilation and ice shield are what protect the full lifespan.
The same GAF shingle carries a very different warranty depending on who installs it. Only a Master Elite contractor can register System Plus.
| Warranty | Covers | Term | Prorated | Transferable |
|---|---|---|---|---|
| GAF System PlusMaster Elite | Shingles + workmanship + weather (full system) | 50 yr | No | Yes, once |
| Buckshot Workmanship | Labor & installation defects, our work | 10 yr | No | No |
| GAF Standard Shingle | Shingles only, no workmanship | 30 yr | Yes | Limited |
| Competitor average | Varies, often vague, often not in writing | 5–10 yr | Often | Rarely |
We examined several shingle options and discussed these together. Courteous, efficient, and cleaned up everything.
Very responsive, communicated well and did a phenomenal job on our new roof.
You could not even tell they had been there, except that I had a new roof. I didn't even find a nail.
Free inspection, physical GAF samples brought to your home, an honest tier recommendation, and a written line-item estimate. Family-owned since 1979, GAF Master Elite, across Wisconsin and Iowa.