FORTIFIED Roofing
— FORTIFIED Roofing · WI & IA
FORTIFIED is a stronger, independently verified building standard from IBHS, the Insurance Institute for Business & Home Safety. It's engineered to keep your roof attached and water out in severe wind and storms, beyond what a standard roof is built to handle.
WI & IA · We respond in 2 hours
FORTIFIED makes the most sense at certain moments, a re-roof, a storm rebuild, or building new. Ask us on a free estimate and we'll tell you honestly whether it fits your home, your budget, and your goals. We respond within 2 hours.
— What It Is
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FORTIFIED is a re-roofing and construction standard developed by IBHS, the Insurance Institute for Business & Home Safety, a research organization. It comes from decades of studying how roofs actually fail in storms, then engineering the build to prevent it.
Instead of just meeting the minimum building code, a FORTIFIED roof adds specific, tested upgrades at the points where roofs typically let go in high wind, and the work is independently verified before it earns the designation.
— FORTIFIED Vs. A Standard Roof
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When a roof comes off in a storm, it usually doesn't start in the middle of the field, it starts at the edges and the deck, then peels. FORTIFIED targets exactly those weak points:
— Why Homeowners Choose It
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It's an upgrade, so the real question is what you get for it. Here's the honest case, with the parts that depend on your insurer flagged as such.
The whole point: a roof engineered to stay on and keep water out in severe wind and storms, where ordinary roofs fail.
In states that recognize FORTIFIED, it can qualify for insurance incentives or discounts. Availability varies by state and insurer, so check yours.
You get a third-party-verified designation, documentation that the roof was actually built to the standard, not just claimed.
A documented, stronger roof can be a selling point, and it's real peace of mind every time a storm rolls through.
By keeping the roof intact, FORTIFIED helps reduce the interior and structural damage that follows when a roof fails.
It's most cost-effective during a re-roof or storm rebuild, when much of the work is happening anyway.
— How It's Verified
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We install to the FORTIFIED method, the sealed deck, fastening, and edge details the standard requires.
A FORTIFIED evaluator, a third party, reviews the documentation and confirms it meets the standard.
The home receives an official FORTIFIED designation, your proof of the stronger build.
— Is It Right For You
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It isn't for every project. These are the moments it tends to be worth it, and we'll always give you a straight answer for your situation.
Posted on Google Joy ITrustindex verifies that the original source of the review is Google. When the big storms came through the Madison-area in April 2026, I immediately started looking for a reputable roofer—who also understood the importance of weather-resistant materials that can withstand hail and wind. It didn’t take me long to find Brad from BCG. We had damage that needed to be repaired before the next round of storms came through later that day and Brad had a crew out within hours. Our neighbors also had damage, and when their roofing company didn’t show up, Brad and his crew also took on fixing their damage on the spot. The contracting process was done over email and we were able to clearly understand all of the options available to us. On the day of install, the crew was efficient and fast with their work. But also, mistakes can happen. And what matters to us is not that there’s perfection (because that’s not realistic), but how a contractor deals with a mistake. As they were taking down the tarps when they were finished with the roof, one of our lights next to the garage broke. Brad helped find a replacement online and had it shipped directly to our house! Such great service! All in all, we were very happy with Brad and the service we received from him and BCG. We’ve since recommended their services to several of our friends and neighbors who also had storm damage. While I hope we won’t have to do that again for a long time, we would work with BCG again in a heartbeat!Posted on Google Shelly ZieglerTrustindex verifies that the original source of the review is Google. I am extremely pleased with the service Matt Walmer from Buckshot General Contracting (BGC) provided for me during the hailstorm damage in Madison in April. I had just switched insurance companies one year ago and was worried about how much they would cover. Matt assured me everything would be taken care of and had nothing to worry about. True to his word he immediately answered phone calls during off hours even when he was with daughter at volleyball and answering texts in seconds Matt met up with assessor and arrived 20 minutes early. During roof replacement he stopped in 3 times to check the progress and next day he came back to do a walk around to make sure the cleanup was to his standards. I have been so blessed to work with Matt at BGC as my contractor as everything went so smoothly. No problems with my insurance company and I was the first one on my block to get my roof done. I also was telling Matt about some of my neighbors having problems with their insurance and he was willing to look at their paperwork and giving them advice on how to deal with them. I can proudly say I announced to them how good Matt was and gave them his card. Thank you so much Matt for your excellent service and being a great representative for Buckshot General Contracting. These days days it’s hard to find a business that is 100% committed to making sure the customer is their #1 concern. Going to be doing more work and sticking with them as I know it will be top quality.Posted on Google Amy StephensTrustindex verifies that the original source of the review is Google. We contacted BGC after storm damage and had them completely re-roof and re-side our house, garage, and shed. The entire process was incredibly smooth from start to finish. They were easy to work with, handled all the details, and made what could have been a stressful situation completely worry-free. Our contact, Jayce Kirkland, was outstanding. His professionalism, communication, and courteous demeanor were truly a breath of fresh air. He took care of everything for us and made sure the project stayed on track every step of the way. We couldn’t be happier with the experience and have and would highly recommend BGC to anyone needing roofing or siding work!Posted on Google Rob AnastTrustindex verifies that the original source of the review is Google. Very customer focused company. Replaced my roof and siding after hail and wind damage 6 years ago. Second hail and damage storm this year and they are my vendor of choice again. In process now to replace my roof and siding.Posted on Google paolo masoneTrustindex verifies that the original source of the review is Google. Brad gave me a good price and the roof looks great! The roof was replaced in one day.Posted on Google Doug CooperTrustindex verifies that the original source of the review is Google. They did an excellent job! Fast, efficient and did a great job cleaning up.Posted on Google christos karampetsosTrustindex verifies that the original source of the review is Google. My family member needed a roof replacement after the recent storm in Madison , Chad came out to inspect the roof and went over the options with us. Full roof replacement and the new roof looks GREAT, they were done with in 2 days and left no mess behind which was very thankful for. Thanks !!Posted on Google Jason MontezTrustindex verifies that the original source of the review is Google. *update* number 2 I have been through about 4 different people now to get my issue fixed. They came and fixed the side that was leaking. The contractor that came out confirmed the siding wasnt installed properly and put in some flashing to fix the issue. Since it wasnt installed right i wanted the rest of the house done to prevent other issues and the company agreed to do that. Still not done and now im dealing with yet another person who has not contacted me to resolve my issue. Told them when this job was completed i wanted a new patio door as well to get the last year of the energy credit. Crickets. I have been very patient, but am beyond frustrated at this point. *update* After posting i was contacted regarding my review. Turns out the reason i wasn’t contacted was because my salesman is no longer with the company and never responded to tell me that when i called him (his number was still correct at the time of the call). I had a rep come to my home and immediately discuss solutions to the issue. Everything was done properly on my home, its just one of those things no one could foresee. I am beyond happy with the speed things are moving once i was contacted. Already making plans for additional work needed next season. Had windows and siding done. The windows crew was fantastic. Personable as well as professional. Siding crew was also great. My issue comes with the after care. My basement was leaking during rains. It also leaked running the sprinkler for new grass. Contacted my salesman and never heard back. Been probably a month? Had a contractor friend of mine come look and the issue was the siding wasnt ran low enough (or a piece of flashing would have worked as well) to stop water from coming through the basement from under the sill plate. Id have even paid to have it corrected, but no call. My issue is a simple one, but the aftercare deserves a one. The total score is because their crews were great. The people in admin simply need to be better. I had to remove foam that was trafficking water in and will be using flex seal to create a barrier since no call was made back. Update as of april, 2026. After some frustrating back and forth one of their contractors came our and looked at my situation late summer of 2025. Confirmed the siding wasnt done properly and installed flashing where the leak was and i haven’t had an issue since. Despite the numerous tornados weve had. With that said, Fall of 2025 i told them (after being informed the siding wasn’t done properly by their guy) i told them while the basement no longer seems to leak, i want the rest of the house covered with that flashing incase their are other problems. i dont want to refinish my basement to discover issues. The “salesman” essentially accused me of only wanting free things and after him explaining to me how awesome he was and that i was wrong, i stopped the phone call. The subcontractors they hire are overall solid, but some of the staff have made the company unusable for me. Just be cautious if you use them. Communication is great… until they get your money.
— Home Base
Madison, WI · Centerville, IA
— FORTIFIED FAQ
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It’s a voluntary, stronger building standard from IBHS (the Insurance Institute for Business & Home Safety) designed to make roofs and homes more resistant to severe weather. A FORTIFIED roof adds tested upgrades, like a sealed deck and reinforced edges, and is independently verified. What it is →
A standard roof meets building code; a FORTIFIED roof goes further at the exact points where roofs fail in storms, the deck seal, the fastening, and the edges. And it’s checked by a third party, not just self-certified. See the difference →
It can, in states and with insurers that recognize FORTIFIED, it may qualify for incentives or discounts. This varies by state and carrier, so we’d recommend confirming with your insurer. We can’t promise a discount, but we can build the roof that qualifies where it’s offered.
Generally yes, the added materials and verification cost more than a standard re-roof. It’s most cost-effective during a re-roof or storm rebuild, when the work is happening anyway, and any insurance incentive offsets it. We’ll give you a clear, honest estimate. Financing →
Yes. Buckshot is FORTIFIED certified and builds to the standard with our own crews, then the work is independently evaluated for the designation. Many roofers in the area aren’t set up to do this. FORTIFIED roofing →
FORTIFIED is achieved through the roofing work itself, the sealed deck and fastening happen when the covering is installed, so it’s done as part of a re-roof or new roof, not bolted onto an existing one. We’ll tell you what your home would need at the estimate.
— Related
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Free Estimate · FORTIFIED Certified
Request a free estimate and we'll explain what FORTIFIED would mean for your roof, whether your project is the right moment for it, and what any insurance benefit might look like in your area. Straight answers, no pressure. Family-owned since 1979.
FORTIFIED is a voluntary construction and re-roofing standard developed by the Insurance Institute for Business & Home Safety (IBHS); FORTIFIED standards, levels, technical requirements, evaluation, and designation are defined and administered solely by IBHS, and the descriptions on this page are a general summary, not the official standard. Performance in any given storm depends on conditions and is not guaranteed. Insurance premium incentives or discounts for FORTIFIED vary by state, insurer, and policy and are determined by your insurer, not by Buckshot; confirm availability with your carrier. Buckshot General Contracting is an independent contractor trained to build to the FORTIFIED standard and is not IBHS. Confirm current requirements at your estimate. WI Lic. DC-080900045 · IL Lic. 104017198 · Family-Owned Since 1979.
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