FAMILY-OWNED · SINCE 1979 MADISON, WI · CENTERVILLE, IA LIC. DC-080900045
24/7 STORM LINE (608) 909-9109

FORTIFIED Roofing

—  FORTIFIED Cost · WI & IA

What it costs, and whether it pays off.

A FORTIFIED roof costs more than a standard one, the honest question is whether the resilience, possible insurance incentive, and resale value earn it back. Here's how the math actually works, and how to get a real number for your home.

✓No blind quotes✓Financing available✓Honest advice
BGC

Free roof estimate

WI & IA · We respond in 2 hours

    Get a real FORTIFIED number.

    Every roof is different, so anyone quoting a FORTIFIED price online without seeing your home is guessing. Request a free estimate and we'll give you the actual cost for your roof, walk you through any insurance incentive in your area, and lay out financing if you want it.

    ✓Free estimate✓Real numbers✓Financing✓Since 1979
    $0Estimate CostRealNumbers, Not Guesses4.9★200+ ReviewsRead our Google reviewsSee our BBB profileRead our GuildQuality reviewsRead our Yelp reviews47yrsIn Wisconsin

    —  Straight Talk On Price

    SEC 01 / 07

    Why we won't quote a FORTIFIED price online.

    You'll find sites that throw out a per-square or total number. We don't, because for FORTIFIED specifically, those numbers mislead more than they help.

    A FORTIFIED roof's cost depends on your roof's size, pitch, and complexity, the materials you choose, the condition of the deck underneath, and what your project already involves. The upgrade over a standard roof is marginal when you're re-roofing anyway, but meaningful as a standalone, and any insurance incentive depends entirely on your state and carrier. A single online figure can't reflect all that. What we can do is be completely transparent about what drives the cost, then give you a real, itemized number for your home, free.

    —  What Drives The Cost

    SEC 02 / 07

    Six things that move the number.

    When we price a FORTIFIED roof, these are the factors we're actually weighing. Knowing them helps you understand your estimate.

    ✓

    Roof size & pitch

    Bigger and steeper roofs take more material and labor. Square footage and slope are the biggest single drivers of any roof price.

    ✓

    Materials chosen

    The shingle and component grade you pick affects cost. FORTIFIED works with quality materials, and better materials cost more.

    ✓

    Deck condition

    FORTIFIED depends on a sound, properly fastened deck. If yours needs repair or replacement first, that adds to the job.

    ✓

    The FORTIFIED method

    The sealed deck, enhanced fastening, and edge details are added work and materials over a standard install, plus the evaluation.

    ✓

    Roof complexity

    Lots of valleys, dormers, chimneys, and angles mean more detail work, which raises labor on any roof, FORTIFIED or not.

    ✓

    Standalone vs. re-roof

    Adding FORTIFIED during a planned re-roof costs far less than as its own project, because the base work is already happening.

    —  The Insurance Question

    SEC 03 / 07

    —  How It Earns Its Keep

    SEC 04 / 07

    Where the extra cost comes back.

    Even setting insurance aside, a FORTIFIED roof returns value in a few real ways. How much depends on your situation, but the levers are the same.

    01

    Avoided storm damage

    A roof that stays on avoids the interior and structural losses that follow a failure.

    02

    Insurance incentive

    Where offered, a premium credit chips away at the upgrade cost year after year.

    03

    Resale value

    A documented, stronger roof can be a selling point that helps at resale.

    04

    Longevity & fewer repairs

    A properly built roof tends to mean fewer surprises and repair calls down the line.

    —  Why Price It With Us

    SEC 05 / 07

    Aerial view of a Buckshot roof tear-off with new roof decking installed

    A straight number from a certified local builder.

    A FORTIFIED estimate is only as good as the contractor who can actually build it. With us you get both the number and the capability:

    FORTIFIED certified, we build to the standard, so the quote is real.Standard vs. FORTIFIED, side by side, so you see exactly what the upgrade costs.Own crews, since 1979, no subcontracting the work out.Financing available, with no obligation to use it.

    4.9 stars across 200+ verified reviews.

    Posted on Google Google
    Joy I profile picture
    Joy I
    Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
    When the big storms came through the Madison-area in April 2026, I immediately started looking for a reputable roofer—who also understood the importance of weather-resistant materials that can withstand hail and wind. It didn’t take me long to find Brad from BCG. We had damage that needed to be repaired before the next round of storms came through later that day and Brad had a crew out within hours. Our neighbors also had damage, and when their roofing company didn’t show up, Brad and his crew also took on fixing their damage on the spot. The contracting process was done over email and we were able to clearly understand all of the options available to us. On the day of install, the crew was efficient and fast with their work. But also, mistakes can happen. And what matters to us is not that there’s perfection (because that’s not realistic), but how a contractor deals with a mistake. As they were taking down the tarps when they were finished with the roof, one of our lights next to the garage broke. Brad helped find a replacement online and had it shipped directly to our house! Such great service! All in all, we were very happy with Brad and the service we received from him and BCG. We’ve since recommended their services to several of our friends and neighbors who also had storm damage. While I hope we won’t have to do that again for a long time, we would work with BCG again in a heartbeat!
    Posted on Google Google
    Shelly Ziegler profile picture
    Shelly Ziegler
    Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
    I am extremely pleased with the service Matt Walmer from Buckshot General Contracting (BGC) provided for me during the hailstorm damage in Madison in April. I had just switched insurance companies one year ago and was worried about how much they would cover. Matt assured me everything would be taken care of and had nothing to worry about. True to his word he immediately answered phone calls during off hours even when he was with daughter at volleyball and answering texts in seconds Matt met up with assessor and arrived 20 minutes early. During roof replacement he stopped in 3 times to check the progress and next day he came back to do a walk around to make sure the cleanup was to his standards. I have been so blessed to work with Matt at BGC as my contractor as everything went so smoothly. No problems with my insurance company and I was the first one on my block to get my roof done. I also was telling Matt about some of my neighbors having problems with their insurance and he was willing to look at their paperwork and giving them advice on how to deal with them. I can proudly say I announced to them how good Matt was and gave them his card. Thank you so much Matt for your excellent service and being a great representative for Buckshot General Contracting. These days days it’s hard to find a business that is 100% committed to making sure the customer is their #1 concern. Going to be doing more work and sticking with them as I know it will be top quality.
    Posted on Google Google
    Amy Stephens profile picture
    Amy Stephens
    Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
    We contacted BGC after storm damage and had them completely re-roof and re-side our house, garage, and shed. The entire process was incredibly smooth from start to finish. They were easy to work with, handled all the details, and made what could have been a stressful situation completely worry-free. Our contact, Jayce Kirkland, was outstanding. His professionalism, communication, and courteous demeanor were truly a breath of fresh air. He took care of everything for us and made sure the project stayed on track every step of the way. We couldn’t be happier with the experience and have and would highly recommend BGC to anyone needing roofing or siding work!
    Posted on Google Google
    Rob Anast profile picture
    Rob Anast
    Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
    Very customer focused company. Replaced my roof and siding after hail and wind damage 6 years ago. Second hail and damage storm this year and they are my vendor of choice again. In process now to replace my roof and siding.
    Posted on Google Google
    paolo masone profile picture
    paolo masone
    Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
    Brad gave me a good price and the roof looks great! The roof was replaced in one day.
    Posted on Google Google
    Doug Cooper profile picture
    Doug Cooper
    Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
    They did an excellent job! Fast, efficient and did a great job cleaning up.
    Posted on Google Google
    christos karampetsos profile picture
    christos karampetsos
    Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
    My family member needed a roof replacement after the recent storm in Madison , Chad came out to inspect the roof and went over the options with us. Full roof replacement and the new roof looks GREAT, they were done with in 2 days and left no mess behind which was very thankful for. Thanks !!

    —  Home Base

    Madison, WI · Centerville, IA

    —  Cost & Discount FAQ

    SEC 06 / 07

    Want your number?

    Free estimate · financing available

    It depends on your roof’s size, pitch, complexity, materials, and deck condition, and on whether you’re re-roofing anyway. Because those vary so much, a single online figure would mislead you. We give you a real, itemized number at a free estimate, including standard and FORTIFIED side by side. What drives cost →

    The upgrade is marginal when you’re already re-roofing, since you’re mostly paying for the added materials, method, and evaluation rather than a whole new project. As a standalone it’s more noticeable. We’ll show you the exact difference for your roof at the estimate.

    It can, where your state and insurer recognize it. Some states require incentives; others leave it to each carrier, so it’s not universal. We can’t promise a discount or quote a percentage, because it’s set by your insurer. Ask your carrier directly, and we’ll provide the designation they need. The insurance question →

    For the right situation, yes, especially a re-roof, a storm rebuild, or if you’re staying in the home long-term. The value comes from storm resilience, any insurance incentive, resale, and fewer repairs. We’ll give you an honest read on whether it pays off for you, not a sales pitch.

    Yes. We offer financing through Service Finance Company, LLC, subject to approval, so you can spread the cost rather than pay it all upfront. We’ll go over the options with your estimate. See financing →

    Sometimes, after a covered loss, some policies or programs help with rebuilding to a stronger standard, but this varies entirely by policy and state. If you’re rebuilding from storm damage, ask your carrier, and we’ll document everything either way. Insurance claims →

    Free Estimate · Real Numbers

    Get your actual FORTIFIED number.

    Request a free estimate and we'll price your roof both ways, standard and FORTIFIED, explain any insurance incentive in your area, and lay out financing if you want it. No blind quotes, no pressure, just the real math for your home. Family-owned since 1979.

    Costs vary by roof size, pitch, complexity, materials, deck condition, and scope; figures and comparisons on this page are general and not a quote. Your price is provided in a written estimate after inspection. FORTIFIED is a standard administered by the Insurance Institute for Business & Home Safety (IBHS); Buckshot is an independent contractor trained to build to it and is not IBHS. Insurance premium incentives or discounts for FORTIFIED, and any coverage toward rebuilding to a stronger standard, vary by state, insurer, and policy and are determined by your insurer, not by Buckshot; confirm availability with your carrier. Financing is provided through third-party lenders (Service Finance Company, LLC), subject to credit approval. WI Lic. DC-080900045 · IL Lic. 104017198 · Family-Owned Since 1979.

    Crew available todayFreeInspection1 dayMost installsDeductible onlyOn covered claims4.9 / 5200+ Google reviews

    ●  From the crew that writes the guides

    Done reading? Let us look for you.

    The guides tell you what to check from the ground. We get on the ladder, photograph every facet, and tell you straight: a claim, a repair, or nothing to worry about.

    Free roof inspection

    Three fields. Twenty minutes on site. Zero cost, zero obligation.

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    Rather talk? 608-909-9109