FAMILY-OWNED · SINCE 1979 MADISON, WI · CENTERVILLE, IA LIC. DC-080900045
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—  Fiber Cement Siding · WI & IA

Fiber cement: the last siding your home needs.

It costs more than vinyl up front, but in Wisconsin's climate it often makes more sense long-term. Fiber cement, including James Hardie style board, doesn't crack in freeze-thaw, holds paint 15-plus years, resists hail, fire, and woodpeckers, and lasts 30 to 50 years. If you're replacing storm-damaged siding for the second time, this is the conversation to have.

30 to 50 year lifespanImpact resistantFire resistantFree estimate
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    30-50yrLifespan in WI15+yrHolds Paint$0Estimate Cost4.9★80 Google Reviews

    —  Why Fiber Cement

    SEC 01 / 07

    Built for the climate that wears siding out.

    Wisconsin's freeze-thaw cycles, UV, hail, and even woodpeckers are what shorten a siding's life. Fiber cement is engineered against every one of them.

    No freeze-thaw cracking

    Unlike vinyl, fiber cement does not crack in freeze-thaw cycles. It holds its shape and seal through every Wisconsin winter.

    Impact resistant

    Hailstones that dent vinyl panels typically don't penetrate fiber cement. It shrugs off most hail that would total a vinyl wall.

    Fire resistant

    Fiber cement is fire resistant, a real advantage over both vinyl and wood, and one insurers and buyers value.

    No woodpecker damage

    It doesn't attract woodpeckers, a genuine issue with wood siding in parts of Wisconsin where woodpecker activity is high.

    Holds paint 15+ years

    It takes and holds paint for 15-plus years, far longer than wood, so repaint cycles are rare and color stays crisp.

    30 to 50 year life

    In the same climate where vinyl lasts 20 to 25 years, fiber cement runs 30 to 50 years with periodic repainting.

    —  The James Hardie Standard

    SEC 02 / 07

    James Hardie set the category.

    James Hardie is the name most associated with fiber cement, the brand that defined the category and engineered it specifically for climate zones like ours. When homeowners ask us for "Hardie board," this is the product class they mean.

    • Climate-engineered boards formulated for cold, wet, freeze-thaw regions like Wisconsin
    • Lap, panel, and shake styles that mimic wood and cedar without the upkeep
    • Baked-in color options plus paintable boards that hold finish for years
    • Trim and accent pieces for a fully finished, architectural look

    We install fiber cement siding including James Hardie style board. Ask about current product availability and color lines during your free estimate.

    James Hardie set the category.

    James Hardie is the name most associated with fiber cement, the brand that defined the category and engineered it specifically for climate zones like ours. When homeowners ask us for "Hardie board," this is the product class they mean.

    Climate-engineered boards formulated for cold, wet, freeze-thaw regions like WisconsinLap, panel, and shake styles that mimic wood and cedar without the upkeepBaked-in color options plus paintable boards that hold finish for yearsTrim and accent pieces for a fully finished, architectural look

    We install fiber cement siding including James Hardie style board. Ask about current product availability and color lines during your free estimate.

    —  Is It Right for You

    SEC 03 / 07

    When fiber cement is worth the extra.

    It's not the right answer for every home. We'd rather tell you the truth than sell you up. Here's the honest line, and we confirm it at your free estimate.

    Fiber cement makes sense if

    These point to the upgrade

    You've had repeated hail events and are replacing storm-damaged siding a second time.You're a long-term owner and want the lowest lifetime maintenance cost.Your home is higher-end and the premium look adds resale value.You want fire resistance or have woodpecker problems with wood siding.You're done thinking about siding and want it to outlast you in the home.

    Sounds like you? Get a free estimate →

    Vinyl may be the better call if

    These point back to vinyl

    You're on a standard residential budget and need the lowest installed cost.You plan to sell within a few years and won't recoup the premium.You want zero repainting, ever, vinyl's color is in the material.Your area sees little hail and freeze-thaw is your main concern.

    Leaning that way? Compare vinyl siding →

    —  Honest Numbers

    SEC 04 / 07

    What fiber cement costs.

    Real ranges from actual Wisconsin jobs. It costs more than vinyl up front; the value is in the decades it adds. On-site estimates are free and specific to your home.

    —  Fiber Cement vs. Vinyl

    SEC 05 / 07

    The honest side-by-side.

    The comparison every first-time replacer wants. We'll walk you through both at your free estimate, with no pressure in either direction.

    FactorFiber CementVinyl Siding
    Installed cost$10–$18 / sq ft$7–$12 / sq ft
    Lifespan in WI30–50 years20–25 years
    Hail resistanceImpact resistantDents at ½", cracks at 1"
    Freeze-thawDoes not crackCan crack if struck in extreme cold
    PaintingHolds paint 15+ yearsNever, color is in the material
    Fire resistanceFire resistantNot rated
    Best forLong-term owners, repeated hail, higher-end homesMost standard residential budgets

    For homeowners who've had repeated hail damage or want the lowest lifetime maintenance cost, fiber cement makes the difference. For most standard budgets, vinyl is the practical choice. We help you decide, not upsell. See vinyl siding →

    —  Storm & Insurance

    SEC 06 / 07

    Storm & InsuranceSEC 06 / 07 Hail Damage Claims A storm claim can be your chance to upgrade. Hail that damaged your roof almost always damaged your siding too. Those panels are covered under most homeowner's policies, but only if the claim is documented properly. We inspect and photograph all siding damage, include it in the same adjuster scope as any roof damage, and advocate for the full approved scope. Same process as our roofing: you pay your deductible, we handle the rest, and many homeowners use that moment to step up to fiber cement. What we handle Document & photograph all siding damage Combine siding + roof in one claim Attend the adjuster meeting with you Advocate for the full approved scope You pay the deductible, we bill the rest

    —  Financing Available

    Spread the upgrade over manageable payments.

    Fiber cement is a long-term investment, and you don't have to pay it all at once. Through Service Finance Company we offer payment plans, including 0% promotional options, so the better material is within reach. Checking your rate won't affect your credit.

    —  What Homeowners Say

    Reviews

    —  Home Base

    Madison, WI · Centerville, IA

    —  Fiber Cement FAQ

    FAQ

    Frequently asked questions.

    Ready for an estimate?

    Free estimate · Mon to Sat 8AM to 5PM

    It costs more up front but often makes more sense long-term here: it doesn’t crack in freeze-thaw, holds paint 15-plus years, resists hail and fire, and lasts 30 to 50 years versus 20 to 25 for vinyl. If you’ve had repeated hail or you’re a long-term owner, it’s worth the conversation. For a standard budget or short stay, vinyl is the practical choice. Compare vinyl →

    James Hardie is the manufacturer most associated with fiber cement, the brand that defined the category. When homeowners say “Hardie board” they mean this product class: durable, climate-engineered fiber cement in lap, panel, and shake styles. We install fiber cement siding including James Hardie style board, ask about current product and color availability at your free estimate.

    Fiber cement runs $10 to $18 per square foot installed depending on product, profile, and sheathing condition. A typical 2,000 sq ft home averages $14,000 to $22,000 for a full replacement. Vinyl is less up front but lasts fewer years. Call (608) 909-9109 for a free on-site estimate. Financing is available for qualified projects.

    Yes. It’s impact resistant, hailstones that dent vinyl panels typically don’t penetrate fiber cement. It’s not fully immune at the largest hail sizes, but it holds up far better than vinyl, which is exactly why repeat-hail homeowners upgrade to it. See storm damage →

    It holds paint for 15-plus years, far longer than wood, and is available in baked-in color options too. So while it’s not zero-maintenance like vinyl, repaint cycles are rare and the finish stays crisp for a long time.

    If hail or wind damaged your siding, most policies cover the replacement minus your deductible. Coverage pays toward like-kind replacement; if you upgrade to fiber cement, you typically pay the cost difference. We document the damage, handle the claim, and walk you through your exact coverage during the free inspection.

    Free Siding Estimate

    The siding you install once.

    Free on-site estimate, an honest fiber-cement-vs-vinyl recommendation, samples brought to your home, and financing if you need it. Family-owned since 1979, WI Lic. DC-080900045, across Wisconsin and Iowa.

    Crew available todayFreeInspection1 dayMost installsDeductible onlyOn covered claims4.9 / 5200+ Google reviews

    ●  From the crew that writes the guides

    Done reading? Let us look for you.

    The guides tell you what to check from the ground. We get on the ladder, photograph every facet, and tell you straight: a claim, a repair, or nothing to worry about.

    Free roof inspection

    Three fields. Twenty minutes on site. Zero cost, zero obligation.

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    Rather talk? (608) 909-9109